Signworld Franchise

Values & History

Signworld isn’t just a business opportunity, we are a collaborative family. You will truly appreciate and understand the family element to our model and recognize that it’s a big piece of our organization’s success. It’s what stands us apart from all the others franchise concepts.

Signworld was established as a business opportunity by founder Ken Kindt in 1988, a former financial planner and Ford Motor Company executive. His concept was a light manufacturing model with a state of the art equipment package, a training program, and on-going support for the life of the business. Signworld was then transitioned to ownership with Jack Werner, a former Signworld operation owner and then in 2024 was transitioned to Dan Werner and Jeanne Boram, Jack's children. Jack continues to remain part of the organization as a strategic advisor.

Industry Performance

The Signs & Graphics Industry is $55B and growing. The CAGR through 2030 shows YoY growth in every sign category and double digit growth in the digital signage category. Every business has a need for signage and it’s an on-going need, not a one-time need. The industry is also very fragmented with NO dominant name-brand. Collectively, Franchises systems account for less than 10% of the total market. Independent sign companies including Signworld owners account for >90% of the sign market. This provides every owner the opportunity to build their own brand identity and build their business the way they want to meet their individual goals and personalities. Our on-going training and support programs teach owners everything they need to learn to operate a sign business and build it to their needs and interests.

Training & Support

Pre-Opening we provide 4.5 weeks of Training to cover:

• Business foundations including operations, marketing, pricing, sales, HR and other aspects.
• Technical training to learn how the sign design, production and installation process works.
• On-the-Job training at current owner operations
• On-Site equipment Installation and training
• Corebridge point-of-sale software training
• Financial systems and process training
  
  On-Going Training:
  • New owner sales & marketing webinars (weekly)
  • New owner Operational Ramp-up (weekly)
  • Supplier Training (2X monthly)
  • Technology Systems (2X monthly)
  • Pricing Training (2X monthly)
  • Business Processes (monthly)
  • Target Marketing, HR, Finance and other topic sessions monthly
  • Annual 4 day convention with additional training and supplier expo

Ideal Candidate & Qualifications

You won't need any graphics arts education or prior experience with signs to open your own Signworld franchise. Our owners come from all walks of life, from bankers to secretaries to construction workers. No matter what their background, they all share a strong work ethic, a desire to build a business with no limitations, and the realization that working for themselves is their ultimate destiny. They apply their people skills to help their customers with solutions they need to promote their business.

Here are some of the characteristics we find in most Signworld owners:

• Entrepreneurial -- With a model that is more autonomous than most, the owner needs to have a little bit of maverick in themselves that says, “I want to be in control and make the final decision!".
• Ability to translate information and make decisions
• Project or Operation Management Skills -- This type of business comes with a lot of moving parts. From employees to customers to projects, this business requires the owner to have the ability to juggle multiple things at one time.
• The ability to network and build relationships
• Excellent time management
• Ability to delegate and hand off things of lower importance

Purchasing a Signworld Franchise

Potential Signworld franchisees must be prepared to make an approximately $265,000 investment. This includes the $180,000 Signworld Package, $35,000 Startup Expenses, and $50,000 Cash Reserve. This cash reserve is for emergencies or cash shortfalls in your early months of business.